We won a competitive pitch to design diverse communication activities to promote the 2011 Census to black and ethic minorities. Census 2001 failed to attract those audiences and we were charged with making sure they knew about Census this time.
We devised a communications and creative strategy based on community and family that was adopted by local authorities across the country. Our accessible style and targeted photography complemented the over-arching brand but spoke directly to the hard to reach audiences.
We use creativity and insight in equal measure to help organisations overcome their challenges.
Here are some other examples of how we’ve helped our clients stand out from the competition.