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The Author People

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Brand and website

  • Brand
  • Digital
  • Content

Developing a new direct connection between authors and the book buying public was the vision behind The Author People. We were asked to develop an identity, supporting messages and website for this new business aimed at disrupting the publishing industry.

How We Helped

We have created a vibrant identity and launch website for TAP that has helped them hit the ground running. The unique logo icon is at the heart and is used everywhere from social media to physical book spines.

What We Did

  • Brand strategy
  • Stakeholder engagement
  • Research and audits
  • Brand creation
  • Digital strategy
  • User-focused design UX, AI, UI
  • Website design
  • Mobile and responsive design
  • CMS integration - WordPress
  • Search engine optimisation SEO