Only big city thinking will create big brand Sydney
A mate of mine from London messaged me this week to gleefully pass on the news that Melbourne had just been voted a more popular spot than Sydney in some poll or another.
Taking the ❤ out of NY – and why its new logo is failing to find love
Now that the dust has settled following the launch of the ‘WE ❤️NYC’ logo, it’s time to take a more considered look at why it’s got so many hot under the collar.
