JONES is an Australian theatrical group that produces a range of theatre and live entertainment from iconic family shows to avant-garde masterpieces. With an ever-increasing portfolio, JONES has quickly established themselves as one of the most innovative and exciting theatrical production companies in Australia.
Strategy
We needed to develop a new brand that encapsulated the theatrical spirit and “name in lights” quality of JONES and their productions. To do this we utilised bright colours, bold typography and lively performance imagery – three key ingredients that bring to life the confident, show-stopping personality that is JONES.