JONES Theatrical Group

Entertainment that connects


JONES is an Australian theatrical group that produces a range of theatre and live entertainment from iconic family shows to avant-garde masterpieces. With an ever-increasing portfolio, JONES has quickly established themselves as one of the most innovative and exciting theatrical production companies in Australia.


We needed to develop a new brand that encapsulated the theatrical spirit and “name in lights” quality of JONES and their productions. To do this we utilised bright colours, bold typography and lively performance imagery – three key ingredients that bring to life the confident, show-stopping personality that is JONES.


  • Brand identity
  • Brand strategy
  • Value proposition
  • Website design (UX, UI)
  • Tone of voice
  • Campaign creative