National Feral Deer Action Plan

Developing Australia’s management strategy


The National Feral Deer Action Plan was established to promote, advocate and raise awareness about the impact of feral deer and why it is important to limit further spread. We were approached by the Government of South Australia and The Centre for Invasive Species Solutions to develop the brand strategy and website design for this markedly important initiative.


With an audience of conflicting parties, it was important we created a brand identity and visual language that established the organisation’s impartiality and positive, non-demonising framing of deers. To do this we adopted a bold colour palette made up of hues commonly associated with nature, and then paired this with imagery and iconography illustrative of real-world environments where feral deer exist.


  • Brand identity
  • Brand strategy
  • Brand guidelines
  • Messaging
  • Website design (UX, UI)
  • Iconography
  • Campaign creative