Quiddity

Rediscover possibility

Background

Quiddity offers intelligent accounting and financial management services that support leadership and fuel enterprise. We’ve worked with the business since 2016 helping them create a name and brand that attracted their SME audiences. When Quiddity began to attract some bigger fish, we needed a slight gear change.

Strategy

Over all the years that we’ve worked with Quiddity, our approach has always been to design messaging-led creative that is bold, confident and unapologetic – connecting directly with key audiences’ needs and interests. In the shift to targeting C-suite executives, creative served with a balanced level of sophistication and humour landed, leading the business to secure numerous solid leads from the LinkedIn ad campaign we managed for them.

Scope

  • Naming
  • Brand identity
  • Brand strategy
  • Brand guidelines
  • Website design (UX, UI)
  • Messaging
  • Campaign creative
  • Social management