Helping the music industry get creative
Finding new and innovative ways to appeal to the music-buying public is a relentless task. The people at Sony Music asked us to help give their artists’ marketing people a little head start and produce an ideas and brainstorming workbook journal kit.
With the workbook’s aim being to unlock creativity, we needed to produce a design style and visual language that felt organic, playful and fun. A scrapbook-esque design with textured paper background, bold marker-like typography and black-and-white sticker-like graphics mixed with vibrant, bright accent colours met this brief exactly – effectively inspiring marketers to deliver the best creative executions possible.
- Handbook design
- Marketing toolkit
- Campaign creative