Haymarket is the parent brand to 72 market-leading media brands. Our brief was to create an internal communication campaign that supported the Group Growth Plan and created internal understanding and buy-in of the vision, values and mission of the organisation.
The ‘We are Haymarket’ concept was created and brought to life by featuring Haymarket employees showcasing the incredible breadth of skills and experience within the group. The campaign created a sense of ownership and pride about the organisation and was rolled out in their multiple offices around the world.
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