Census 2011

We won a competitive pitch to design diverse communication activities to promote the 2011 Census to black and ethic minorities. Census 2001 failed to attract those audiences and we were charged with making sure they knew about Census this time.

How We Helped

We devised a communications and creative strategy based on community and family that was adopted by local authorities across the country. Our accessible style and targeted photography complemented the over-arching brand but spoke directly to the hard to reach audiences.

What We Did

  • Stakeholder engagement
  • Campaign strategy
  • Campaign concepts
  • Behavioural change campaigns
  • Art direction and photoshoot
  • Copywriting
  • Advertising print, outdoor and online
  • Translation services
  • Print production
  • Print management

Relevant Projects

We use creativity and insight in equal measure to help organisations overcome their challenges.
Here are some other examples of how we’ve helped our clients stand out from the competition.